Feria de Xmatkuil: commerce, tourism, and tradition in Yucatán.

pmyucatan23
Nov 25
4 min read

The Feria de Xmatkuil is not just an annual celebration; for many Yucatecans, it represents a moment of gathering, tradition, and pride that resonates both culturally and economically.

History and beginnings

Its origins date back to 1974, when it was inaugurated as the “First National Agricultural, Livestock, Industrial, and Handicraft Fair of the State of Yucatán.” At that time, only 10 of the 20 hectares of the Xmatkuil hacienda were used, and the event featured fewer than 100 exhibitors and just over 300 head of cattle.

The original idea was to promote the agricultural and artisanal development of the region, provide a space for local producers, and encourage trade between municipalities. It started as a very local initiative, but over time it grew into a symbol of Yucatán’s dynamism. It has also faced difficult moments: throughout its history, the fair was suspended several times (for example, in 1976–77 and during the pandemic) before becoming established as an important annual event.

For Yucatecans, Xmatkuil means much more than entertainment: it is a space where our culture is celebrated. Traditional gastronomy comes together (snacks, fair-style dishes), along with local and national music, artisans and producers, and livestock exhibitions. It’s a family experience that many people look forward to all year, because it’s a very genuine way to see our folklore, meet with friends, and learn about what is produced “in my homeland.”

But the Feria de Xmatkuil is also a major economic engine for Yucatán. For example, for the 2025 edition, an economic impact of over 70 million pesos is expected, with more than 3 million projected attendees. In 2024 alone, seven million pesos (or more) stayed within the restaurant sector, according to Canirac, and the different areas (commerce, entertainment, gastronomy) generated over 70 million pesos.

In the 2023 edition, the fair recorded 2.6 million visitors—a record figure that shows its strong appeal. This massive influx doesn’t just translate into ticket sales and food purchases: it also creates temporary jobs for hundreds of people (exhibitors, artisans, vendors) and opens opportunities for informal entrepreneurs. In fact, some studies report that more than 70% of informal entrepreneurs who take part in the fair consider it one of the most profitable times of the year.

The fair is no longer just “a livestock exhibition”: today it covers more than 70 hectares. Within the fairgrounds, there are spaces for everything—entertainment areas (such as the Teatro del Pueblo or the Centro de Espectáculos Montejo), artisan streets, the now-famous “Plaza del Vestido” (this year, for example, featuring 34 exhibitors of local and national fashion), livestock displays, markets, and much more.

For you, as a visitor to Yucatán, attending the Xmatkuil Fair is a wonderful opportunity: you’ll get to try local cuisine, see how Yucatecans celebrate their traditions, buy traditional handicrafts, and experience a lively and authentic atmosphere. For locals, it’s a way to strengthen their identity and take advantage of a historic event to generate income for their families and their community.

The Yucatán Xmatkuil Fair is a bridge between the past and the present: it was born as an agricultural exhibition, evolved into a massive cultural celebration, and today it stands as one of the most important drivers of Yucatán’s economy. Every November, when the rides light up and when the jarana or the bands play in the palenque, Yucatán beats with energy.

Current prices, schedules, and how to get there from downtown Mérida

In its most recent edition, the Yucatán Xmatkuil Fair maintains affordable prices and practical options for getting there from downtown Mérida. General admission to the fair costs $35 MXN per person, while parking is $45 MXN per vehicle. Tickets can be purchased directly at the ticket booth or online through Boletomóvil to avoid lines.

Admission does not include mechanical rides or special events; rides cost approximately 20 pesos per ticket, and there are packages such as 14 tickets for $250 MXN, 25 for $400 MXN, or 50 for $700 MXN (2024 prices).

To get to Xmatkuil from downtown Mérida, there are several options:

By car, the trip takes approximately 25 minutes. Simply head south on Calle 50, cross the Periférico, and follow the signs to the fairgrounds.
If you prefer public transportation, the most commonly used option is the Va y Ven route, which departs from Calle 54, between 69 and 67, near the San Benito market. The cost is 12 pesos per person.
You can also take an Uber or Didi, with fares usually around 140 pesos from downtown.

If you’re not familiar with Mérida, this last option is usually the most convenient.

As for opening hours, the fair opens at 8 a.m. and closes around 2 a.m., although times may vary depending on the day or event. For those planning their visit, a few practical tips can be very helpful: bring cash, arrive early if you’re driving, check the event schedule beforehand, and consider ticket packages if you’re going with children or plan to ride multiple attractions.

If you’re in Mérida during November, setting aside a few hours—or even a whole day—for Xmatkuil is almost a must. You’ll have fun, enjoy delicious food, and most importantly, feel that warm atmosphere that makes this land so special.

Written by Sophia :)>3

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